The thrill of the chase for a bargain. North Sydney on a beautiful Saturday morning. What could be the attraction enticing these people to wait for Aldi… Read more “B A R G A I N”

Well, ANZAC Day and Easter have both now passed for another year.  I’ve written before about nostalgia and the consistency and comfort of ‘home’.  This last week… Read more “R I T U A L S”

I’ve just spent a little over a week travelling through the south-west of Western Australia with friends.  Filled with beautiful beaches, amazing views, exciting wildlife, quaint towns… Read more “R E L A X I N G / R U M I N A T I N G”

I had a fantastic week last week connecting with a great bunch of consumers face to face.  Data is great and it fuels our marketing and product… Read more “F O C U S G R O U P”

The changing face of the workplace. Much is being written about the changing face of the workplace, remote working, coworking spaces along with the pros and now… Read more “W O R K P L A C E”

Listening to the Voice of the Customer – are we asking the right questions with Net Promotor Score/ what are we really measuring?   I wanted to… Read more “N P S”

  I’ve talked about my love of package innovation before, and I might be a bit presumptuous in assuming that everyone else feels the same way but… Read more “P A C K A G I N G”